WildlifeDirect’s mission is to connect conservationists in the frontline with those who care about wildlife worldwide. To enable them interact and help each other, allowing anyone in the world to support the work of these conservationists. WildlifeDirect allows conservationists to raise funds for their work anyone to give any amount of money to support conservation of endangered wildlife in Africa, Asia and South America (please note that donations do not pass through WildlifeDirect any more, but go directly to the bloggers). Donors can interact directly with the bloggers to track the impact of their donation in near real-time. Our Mission Statement is twofold:

• To give those who care about wildlife the opportunity to follow day-to-day activities on the ground, to provide support to initiatives of their choice and to read about the actual results that their donations have enabled.
• To give a voice to frontline conservationists through wildlifedirect.org