Mission Statement

Vision:
Changing minds, behavior and laws to ensure Africa’s critical species endure forever.

Mission:
Our mission is to stop wildlife crises by inspiring all sectors of society to take responsibility and action to safeguard wildlife. By partnering with government, civil society and communities, we identify critical issues, execute innovative solutions and never give up until we see results.

WildlifeDirect is separately registered in the US (501-(c)3 not for profit) and Kenya (not for profit), aimed at helping endangered animals worldwide. No administration fee is taken for the funds
that are transferred through us so that the financial support, net only of bank fees, can go where it was intended in its entirety.

WildlifeDirect ensures that 100% of your financial support (net of bank transfer fees) reaches your intended purpose.
Thank you for your support towards the core costs of WildlifeDirect.