We are deeply shocked and saddened by the tragic news of Wayne Lotter’s murder on Wednesday evening. We offer our condolences to his family and friends. Wayne Lotter’s work was vital because of the rate of elephant poaching in Tanzania, which has decimated populations by over 75% in just 5 years.
WildlifeDirect is very proud to work with Amarula Trust to create global awareness of the plight of Africa’s elephants. While many brands use elephants in their logos, Amarula is the only African brand that has positioned itself to champion elephant conservation.
WildlifeDirect has called for the national security apparatus to accelerate efforts to achieve rule of law in Laikipia County where many lives have been lost, people injured and millions of dollars lost due to property damage. The targeting of foreign born owners and managers of conservancies have hit both local and international headlines, but even more disturbing are the numbers of unreported killings of Kenyan small scale farmers and herders. In addition there has been a slaughter of endangered wildlife including grevy's zebras, elephants, lions and giraffes.
With less than 400 000 African elephants left and one lost every 15 minutes of every day to ivory poaching, experts indicate that this majestic species will be extinct by 2030! To protect Africa’s heritage and further entrench their commitment to conservation, Amarula has joined forces with Kenyan-based conservation organisation WildlifeDirect, working closely with their CEO Dr Paula Kahumbu.