The Community Development department was developed in October 2014, with the goal to create and enhance peaceful relationship between communities and wildlife.

WildlifeDirect is helping women from three communities in Imbirikani in Amboseli, Kenya, to develop new livelihoods strategies employing traditional Maasai beadwork skills. Beaded denim jackets and other fashion products are being produced and marketed through a new company: the Oltome-Nadupo Women’s Company. This is made up 147 Maasai women who were initially members of different groups (Siana, Makutano and Osiram) who joined together, registered a business company to enable them Business to business transaction and hence make profit. 83% of this women are widowed and whose families depend on them for livelihoods. The project was initiated by Kenya’s First Lady’s Office and funded through the United Nations Development Program (UNDP). This project will enhance the business potential of fashion beadwork by helping the women develop a range of high-value, high-quality products for the international market. In addition to contributing to improved livelihoods for the women and their families, the project will contribute to elephant conservation by diversifying livelihoods away from the farming activities that bring people into conflict with elephants.

The aim is to provide a successful model for sustainable development among communities living with elephants.

The women products are currently being retailed in 4 outlets in Nairobi, including:

  • Kiko Romeo Fashion shop Yaya Centre
  • Pink skink shop – the Hub
  • Pink skink – Wilson airport
  • Norfolk Hotel gift shop

For all enquiries, please contact Joy Omulupi:

The Imbirikani Women Project empowers 147 women in communities living with elephants.

Empowering Maasai Women

The project empowers Maasai women in a community where women traditionally play subordinate roles. Over the past year, the status of the women in the Imbirikani region has increased. They have expanded their business activities, become more involved in governance at the local level, and emerged as vocal advocates for elephant conservation. The income generated contributes to improved livelihoods (e.g. housing, diet, education and health) among the 147 women members of the Company and their extended families, benefiting about 3,000 people.

Additionally, the project contributes to elephant conservation and a peaceful human-wildlife coexistence by providing alternatives to farming and commercial agriculture activities that bring people into conflict with elephants. By giving local communities a greater share in the economic benefits generated by elephants through tourism and economic livelihood, local people are empowered to play a more active role in ecosystem planning and management.

WildlifeDirect plans to up scale the project to reach four additional group ranches to reach 12,000 direct beneficiaries by September 2018.

A beautiful Maasai beaded necklace adorned by one of the women from Imbirikani Women’s Project.
From Left: Riana Lemalon, Pepei Nkampooshi, WildlifeDirect CEO Dr. Paula Kahumbu and Sitat Sukare.


The Community Program is a partnership between WildlifeDirect, the Office of the First Lady of Kenya, the Big Life Foundation, Kenya Wildlife Service and the Oltome Nadupo Women’s Group, and is generously supported by UNDP, the Wild Lives Foundation and the African Fund for Endangered Wildlife.